The target audience: Well… can’t you tell?
The Time 2 Party Sparkling Fairy Wings set features fiber-optic lights in both of the wings and the wand, and we decided that the best way to convey this feature which is absent in the standard set (also a toast packaging design project), was to feature a metallic silver ink, bringing some sparkle to the packaging and reinforcing the luminous properties of the product.
Soon to be sparkling on a shelf near you.
Fairy Wings Packaging Design