We recently wrapped up a Corporate Identity for Bexter neckties, whose primary target demographic is 25-35 year old businessmen.
We wanted to convey a sense of style, fashion and quality while appealing to a youthful market and a purely typographic identity was the ultimate solution for the Bexter identity.
With a subtle counter in the B in the form of a tie, the identity is distinct, but aesthetically restrained.
Logotype (Corporate Identity)
Bexter Corporate Identity (Business Cards)
Bexter Corporate Identity (Stationery)