In creating this identity we wanted to produce a unique mark which represented what’s involved in finding your way – the journey.

We worked on integrating the initials of Design to Production into an abstraction of finding your way. Think of it as a top-down view of the path someone on foot takes to get to their destination.

We have used a single, unbroken line to illustrate that the Design to Production wayfinders will show you the most direct, simple path to your goal location.

Wayfinder Identity