Toast Design - Packaging Design Specialists » Packaging

Happy New Year! Case Studies Roundup

admin — Mon, 11 Jan 2010 00:19:36 +0000

First of all Happy New Year! We hope you had a great holiday. As for Toast we are now working hard back at work after a much needed rest, to cap off the year we decided to have a little wrap up of last years work, so please check out our case studies below…

Listed are some various case studies on all aspects of our graphic design services.

Our packaging design case studies include:

We also have a new logo design case study, and some new corporate identity case studies:

And the last but not least! Our latest branding (rebranding) design case study:

Maxitan (Branding Case Study, Beauty Salon Melbourne)

Packaging Design – SuperSoil Sands & Pebbles

admin — Tue, 17 Mar 2009 06:43:21 +0000

When you are in the market for pebbles to use in garden landscaping, it is vital that you are able to see the product itself, and not just the packaging. In addition to opting for clear bags for the new SuperSoil range of Pebbles and Sands, we at Toast took the approach of focusing on the natural purity of the contents within the bags, selecting from an organic palette of Pantones for the labels. Below, the results.

Packaging - SuperSoil Sand & Pebbls Bags

Packaging Design – SuperSoil Mulches, Mixes & Manures

admin — Tue, 17 Mar 2009 03:43:34 +0000

Packaging these kind of products presents two distinct and different challenges.

1) At the end of the day, poo is still poo and dirt is still dirt. To suggest otherwise is futile and dishonest.
2) The matter of recognition and distinction. These bags are often laid in piles, outdoors, dozens high, amid a slew of similar products, not displayed face first, but whichever way was most convenient to stack them. Ordinarily, they are also partially obscured by other products.

We addressed the challenge of providing optimum visibility and identification through strong application of colouring – most competing bags (and the previous designs for the SuperSoil Mulches, Mixes & Manures), mainly feature white coloured bags, with small amounts of washed out colour on parts of some of their faces.

The new designs are drowned in colour so that they can be spotted from a mile away and have recently been rolled out in landscaping and gardening centres around Sydney and Melbourne.

See below for before (+ environment) and after images.

SuperSoil Packaging Design - Rebrand

SuperSoil - Old Design + Environment

- Pyro