Our brief was pretty simple – Rebrand and redesign in order to stand out from competitors on shelves regardless of what that involved.

So, looking at the rows of tacky blue boxes in the likes of Tek’s, Go-Lo, Hot Dollar etc (the main Point Of Sale for these guys), we decided we’d create the design you see below. We’re particularly proud of conceiving a method of integrating an element of our logo design in the box’s die cut, without the need to wrap the boxes in plastic. Yes, that means they sit on shelf like this without candles falling out. All it took was a little mathematics and physics does the rest.

We produced designs for a range of boxes for tealight candles, dinner candles, church candles and scented candles all conforming to the same concept.

Oh and we created a handful of pictograms for the boxes regarding safety and usage.

Candle Packaging Design

And our pictograms (sure, they’re no competition to the likes of Otl Aicher’s Olympic Gold, but still..):

Pictograms for candles

Listed are some various case studies on all aspects of our graphic design services.

Our packaging design case studies include:

• Hadley’s Morning Roast (Coffee Packaging Case Study)
• Duramax Homeware (FMCG Homeware Packaging Case Study)

We also have a new logo design case study, and some new corporate identity case studies:

• Drift (Logo Design Case Study, Building Development)
• Gardening Central (Corporate Identity Case Study, Australian Gardening Supersite)
• Bexter (Corporate Identity Case Study, Men’s Fashion Brand)

And the last but not least! Our latest branding (rebranding) design case study:

• Maxitan (Branding Case Study, Beauty Salon Melbourne)

• Catalogue for discount store Hot Dollar
• Full page print ads from the Sunday Telegraph and Sydney Morning Herald
• Packaging Design for Tiny Tots baby products
• Stationery Range Branding
• Corporate Identity Case Study – Gardening Central
• Corporate Identity Case Study – Bexter (Mens Fashion)

Toast - Packging Design Specialists

We’re pretty excited to be on the verge of launching an exciting new brand too. The project has involved the creation of a Corporate Identity, Packaging Designs, signage and more. Not much can be said about this mens fashion project yet, but as soon as we can we’ll be showing it off.

In addition to an aesthetic alteration, the website now features a larger range of graphic-design-specific category pages which further detail out services and showcase our work. They are:

Packaging Design (FMCG)
Corporate Identity
Branding
Logos
Website Design + SEO
Motion Design
Print Design
Advertising
Illustration

Have a snoop around and feel free to let us know your thoughts.

The Time 2 Party Sparkling Fairy Wings set features fiber-optic lights in both of the wings and the wand, and we decided that the best way to convey this feature which is absent in the standard set (also a toast packaging design project), was to feature a metallic silver ink, bringing some sparkle to the packaging and reinforcing the luminous properties of the product.

Soon to be sparkling on a shelf near you.

Fairy Wings Packaging Design

The punnet inserts are lively and bright to gain attention of the product’s young target audience (and their parents) and featuring custom illustrated characters.

Packaging Design & Illustration - Homegrown Kidz Punnet Inserts

What were the desired goals for Ray Hadley?
• Design a new coffee brand that was easily identifiable as Ray Hadley’s home brand.
• Target a specific market of coffee lovers and enthusiasts.
• Create an original organic look and feel in the packaging designs making it stand out from its competitors on supermarket shelves.
• New identity including Ray Hadley’s face that could be used on other new future products.

How did Toast achieve these results?
• Extensive competitor research in coffee packaging design and branding.
• Target market research, Toast identified what design elements created the most impact through interviewing a selection of coffee lovers. The results recorded were adapted into the designs.
• Product environment research. Once the design was in the final development stages, toast conducted further research into the coffee packaging environment and its competition which the product would be located on shelves with.
• By creating a Ray Hadley stamp of approval it enabled the logo to be used on future product packagings as well as give the organic presence that the client wanted.

Packaging Design - Hadley's Morning Roast Coffee

1) At the end of the day, poo is still poo and dirt is still dirt. To suggest otherwise is futile and dishonest.
2) The matter of recognition and distinction. These bags are often laid in piles, outdoors, dozens high, amid a slew of similar products, not displayed face first, but whichever way was most convenient to stack them. Ordinarily, they are also partially obscured by other products.

We addressed the challenge of providing optimum visibility and identification through strong application of colouring – most competing bags (and the previous designs for the SuperSoil Mulches, Mixes & Manures), mainly feature white coloured bags, with small amounts of washed out colour on parts of some of their faces.

The new designs are drowned in colour so that they can be spotted from a mile away and have recently been rolled out in landscaping and gardening centres around Sydney and Melbourne.

See below for before (+ environment) and after images.

SuperSoil Packaging Design - Rebrand

SuperSoil - Old Design + Environment

- Pyro

We’ve created this blog to showcase some of our work and keep everyone up-to-speed on the latest happenings in the Toast office.