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	<title>Toast Design - Packaging Design Specialists &#187; Identity</title>
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	<link>http://toastdesignblog.com.au</link>
	<description>Packaging, Corporate Identity, Branding, Retail, FMCG, Web &#38; Video</description>
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		<title>Wayfinder identity.</title>
		<link>http://toastdesignblog.com.au/branding/wayfinder-identity/</link>
		<comments>http://toastdesignblog.com.au/branding/wayfinder-identity/#comments</comments>
		<pubDate>Tue, 29 Jun 2010 01:55:15 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Corporate Identity]]></category>
		<category><![CDATA[Logo]]></category>
		<category><![CDATA[icon]]></category>
		<category><![CDATA[Identity]]></category>
		<category><![CDATA[symbol]]></category>

		<guid isPermaLink="false">http://toastdesignblog.com.au/?p=294</guid>
		<description><![CDATA[Wayfinders. You know, the terminals in big shopping centers that help you figure out where the hell you are or where you want to be going? Well, these guys make those life savers. In creating this identity we wanted to produce a unique mark which represented what&#8217;s involved in finding your way &#8211; the journey. [...]]]></description>
			<content:encoded><![CDATA[<p>Wayfinders. You know, the terminals in big shopping centers that help you figure out where the hell you are or where you want to be going? Well, these guys make those life savers.</p>
<p>In creating this <a title="Branding" href="http://toastdesign.com.au/brand_creation/branding_rebranding.html" target="_self">identity</a> we wanted to produce a unique mark which represented what&#8217;s involved in finding your way &#8211; the journey.</p>
<p>We worked on integrating the initials of Design to Production into an abstraction of finding your way. Think of it as a top-down view of the path someone on foot takes to get to their destination.</p>
<p>We have used a single, unbroken line to illustrate that the Design to Production wayfinders will show you the most direct, simple path to your goal location.</p>
<div id="attachment_295" class="wp-caption aligncenter" style="width: 460px"><img class="size-full wp-image-295" title="Design to Production identity" src="http://toastdesignblog.com.au/wp-content/uploads/2010/06/design_to_production_identity.jpg" alt="Design to Production identity" width="450" height="450" /><p class="wp-caption-text">Design to Production identity</p></div>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Architectural Glass &amp; Aluminium Logo</title>
		<link>http://toastdesignblog.com.au/corporate-identity/new-projects/</link>
		<comments>http://toastdesignblog.com.au/corporate-identity/new-projects/#comments</comments>
		<pubDate>Mon, 22 Mar 2010 06:05:05 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Corporate Identity]]></category>
		<category><![CDATA[Graphic Design Services]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Print Design]]></category>
		<category><![CDATA[Rebranding]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Corporate ID]]></category>
		<category><![CDATA[Graphic Design]]></category>
		<category><![CDATA[Identity]]></category>
		<category><![CDATA[Logo]]></category>
		<category><![CDATA[logo design]]></category>

		<guid isPermaLink="false">http://toastdesignblog.com.au/?p=249</guid>
		<description><![CDATA[We&#8217;ve been very busy the last few months pumping out a lot of design work (stay tuned for some new packaging design additions), but for now check out some of our new corporate identity work: Client: Dyna-Fix &#8211; Architectural Glass &#38; Aluminium Job: Evolutionary logo design + business card application (soon a new web design!)]]></description>
			<content:encoded><![CDATA[<p>We&#8217;ve been very busy the last few months pumping out a lot of design work (stay tuned for some new packaging design additions), but for now check out some of our new <a title="Corporate Identity Sydney" href="http://www.toastdesign.com.au/corporate_id_graphic_design/corporate_identity_design.html" target="_blank">corporate identity</a> work:</p>
<p>Client: <a title="Dyna-Fix Architectural Glass and Aluminium" href="http://www.dynafix.com.au/" target="_blank">Dyna-Fix</a> &#8211; Architectural Glass &amp; Aluminium<br />
Job: Evolutionary <a title="Logo Design Graphic Design Sydney" href="http://www.toastdesign.com.au/logos/logo_design.html" target="_blank">logo design</a> + business card application (soon a new <a title="Web Design SEO Sydney" href="http://www.toastdesign.com.au/web_design/website_design_seo.html" target="_blank">web design</a>!)</p>
<div id="attachment_250" class="wp-caption alignleft" style="width: 404px"><img class="size-full wp-image-250" title="Dyna-Fix Corporate Identity" src="http://toastdesignblog.com.au/wp-content/uploads/2010/03/dyna-1.jpg" alt="Dyna-Fix Business Card" width="394" height="203" /><p class="wp-caption-text">Dyna-Fix Business Card</p></div>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Happy New Year! Case Studies Roundup</title>
		<link>http://toastdesignblog.com.au/branding/happy-new-year-case-studies-roundup/</link>
		<comments>http://toastdesignblog.com.au/branding/happy-new-year-case-studies-roundup/#comments</comments>
		<pubDate>Mon, 11 Jan 2010 00:19:36 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Case Studies]]></category>
		<category><![CDATA[Corporate Identity]]></category>
		<category><![CDATA[Design Studies]]></category>
		<category><![CDATA[FMCG - Fast Moving Consumer Goods]]></category>
		<category><![CDATA[Graphic Design Services]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Packaging Design]]></category>
		<category><![CDATA[Rebranding]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Advertisment]]></category>
		<category><![CDATA[Case Study]]></category>
		<category><![CDATA[Corporate ID]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Graphic Design]]></category>
		<category><![CDATA[Identity]]></category>
		<category><![CDATA[Logo]]></category>
		<category><![CDATA[logo design]]></category>
		<category><![CDATA[Mens Fashion Corporate Identity]]></category>
		<category><![CDATA[Packaging]]></category>
		<category><![CDATA[Print Design]]></category>
		<category><![CDATA[Sydney]]></category>
		<category><![CDATA[Toast Design]]></category>
		<category><![CDATA[Web Design]]></category>
		<category><![CDATA[Website]]></category>

		<guid isPermaLink="false">http://toastdesignblog.com.au/?p=231</guid>
		<description><![CDATA[First of all Happy New Year! We hope you had a great holiday. As for Toast we are now working hard back at work after a much needed rest, to cap off the year we decided to have a little wrap up of last years work, so please check out our case studies below&#8230; Listed [...]]]></description>
			<content:encoded><![CDATA[<p>First of all Happy New Year! We hope you had a great holiday. As for Toast we are now working hard back at work after a much needed rest, to cap off the year we decided to have a little wrap up of last years work, so please check out our case studies below&#8230;</p>
<p>Listed are some various case studies on all aspects of our <a title="Graphic Design Services Sydney" href="http://www.toastdesign.com.au/graphic_design_services_sydney.html" target="_blank">graphic design services</a>.</p>
<p>Our <a title="Packaging Design Sydney" href="http://www.toastdesign.com.au/fmcg_packaging_design/packaging_design_specialists_fmcg.html" target="_blank">packaging design</a> case studies include:</p>
<ul>
<li><a title="Coffee Packaging Design Case Study" href="http://www.toastdesign.com.au/fmcg_packaging_design/coffee_packaging_case_study/hadleys_morning_roast.html" target="_blank">Hadley&#8217;s Morning Roast (Coffee Packaging Case Study)</a></li>
<li><a title="FMCG Packaging Design Case Study" href="http://www.toastdesign.com.au/fmcg_packaging_design/packaging_design_case_study/fmcg_packaging_design_case_study.html" target="_blank">Duramax Homeware (FMCG Homeware Packaging Case Study)</a></li>
</ul>
<p>We also have a new <a title="Logo Design Sydney" href="http://www.toastdesign.com.au/logos/logo_design.html" target="_blank">logo design</a> case study, and some new <a title="Corporate Identity Design Sydney" href="http://www.toastdesign.com.au/corporate_id_graphic_design/corporate_identity_design.html" target="_blank">corporate identity</a> case studies:</p>
<ul>
<li><a title="Logo Design Case Study Sydney" href="http://www.toastdesign.com.au/logos/logo_brand_case_study/logo_identity_drift_development.html" target="_blank">Drift (Logo Design Case Study, Building Development)</a></li>
<li><a title="Corporate Identity Case Study" href="http://www.toastdesign.com.au/corporate_id_graphic_design/corporate_id_gardening_website/corporate_id_case_study.html" target="_blank">Gardening Central (Corporate Identity Case Study, Australian Gardening Supersite)</a></li>
<li><a title="Corporate Identity Case Study Men's Fashion" href="http://www.toastdesign.com.au/corporate_id_graphic_design/corporate_id_mens_fashion/corporate_id_design_case_study_mens_fashion.html" target="_blank">Bexter (Corporate Identity Case Study, Men&#8217;s Fashion Brand)</a></li>
</ul>
<p>And the last but not least! Our latest <a title="Branding Rebranding Design" href="http://www.toastdesign.com.au/brand_creation/branding_rebranding.html" target="_blank">branding (rebranding)</a> design case study:</p>
<ul>
<li><a title="Branding Rebranding Case Study Melbourne" href="http://www.toastdesign.com.au/brand_creation/corporate_identity/rebranding_case_study.html" target="_blank">Maxitan (Branding Case Study, Beauty Salon Melbourne)</a></li>
</ul>
]]></content:encoded>
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		</item>
		<item>
		<title>Beauty salon &#8211; Identity, signage &amp; print.</title>
		<link>http://toastdesignblog.com.au/branding/beauty-salon-identity-signage-print/</link>
		<comments>http://toastdesignblog.com.au/branding/beauty-salon-identity-signage-print/#comments</comments>
		<pubDate>Thu, 20 Aug 2009 02:18:14 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Corporate Identity]]></category>
		<category><![CDATA[Print Design]]></category>
		<category><![CDATA[Rebranding]]></category>
		<category><![CDATA[Retail Signage]]></category>
		<category><![CDATA[branding project]]></category>
		<category><![CDATA[Identity]]></category>
		<category><![CDATA[melbourne beauty and tanning salon]]></category>
		<category><![CDATA[new identity]]></category>
		<category><![CDATA[print collateral]]></category>
		<category><![CDATA[rebranded]]></category>
		<category><![CDATA[storefront signage]]></category>
		<category><![CDATA[street signage]]></category>
		<category><![CDATA[typographic]]></category>

		<guid isPermaLink="false">http://toastdesignblog.com.au/?p=148</guid>
		<description><![CDATA[Toast are nearing completion of another branding project, for a Melbourne Beauty and Tanning Salon. We&#8217;ve rebranded &#8211; creating a purely typographic new identity, storefront signage, street signage and print collateral. Looking forward to sharing this one in the not too distant future. We could probably do with a trip to Melbourne to pretty-up..]]></description>
			<content:encoded><![CDATA[<p>Toast are nearing completion of another <a title="Branding project" href="http://toastdesign.com.au/brand_creation/branding_rebranding.html" target="_blank">branding project</a>, for a Melbourne Beauty and Tanning Salon. We&#8217;ve <a title="rebranding" href="http://toastdesign.com.au/graphic_design_services_sydney.html" target="_blank">rebranded</a> &#8211; creating a purely typographic <a title="new identity" href="http://toastdesign.com.au/corporate_id_graphic_design/corporate_identity_design.html" target="_blank">new identity</a>, storefront <a title="signage" href="http://toastdesign.com.au/graphic_design_agency/packaging_design_studio_sydney.html" target="_blank">signage</a>, <a title="Signage" href="http://toastdesign.com.au/graphic_design_agency/packaging_design_studio_sydney.html" target="_blank">street signage</a> and <a title="Print collateral" href="http://toastdesign.com.au/graphic_design/print_design.html" target="_blank">print collateral</a>.</p>
<p>Looking forward to sharing this one in the not too distant future.</p>
<p>We could probably do with a trip to Melbourne to pretty-up..</p>
]]></content:encoded>
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		</item>
		<item>
		<title>Web Design &amp; Branding &#8211; Bootcamp Fitness</title>
		<link>http://toastdesignblog.com.au/branding/web-design-branding-bootcamp-fitness/</link>
		<comments>http://toastdesignblog.com.au/branding/web-design-branding-bootcamp-fitness/#comments</comments>
		<pubDate>Wed, 18 Mar 2009 06:16:59 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Corporate Identity]]></category>
		<category><![CDATA[Web Design]]></category>
		<category><![CDATA[Ajax]]></category>
		<category><![CDATA[Bootcamp]]></category>
		<category><![CDATA[Fitness]]></category>
		<category><![CDATA[Flash]]></category>
		<category><![CDATA[Identity]]></category>
		<category><![CDATA[Logo]]></category>
		<category><![CDATA[Sydney]]></category>
		<category><![CDATA[Website]]></category>

		<guid isPermaLink="false">http://toastdesign.com.au/blog/?p=30</guid>
		<description><![CDATA[The Bootcamp Fitness training team in Sydney, are a dedicated bunch of fitness pros, driven by their shared passion to guide you to obtain optimum health and wellbeing. Toast were charged with the challenge of developing a strong and memorable identity for Bootcamp Fitness, including a comprehensive website. Check out the full website here: http://www.bootcampfitness.com.au/ [...]]]></description>
			<content:encoded><![CDATA[<p>The Bootcamp Fitness training team in Sydney, are a dedicated bunch of fitness pros, driven by their shared passion to guide you to obtain optimum health and wellbeing.</p>
<p>Toast were charged with the challenge of developing a strong and memorable identity for Bootcamp Fitness, including a comprehensive website. Check out the full website here: <a title="Bootcamp Fitness" href="http://www.bootcampfitness.com.au/" target="_blank">http://www.bootcampfitness.com.au/</a></p>
<p><a title="Bootcamp Fitness" href="http://www.bootcampfitness.com.au/" target="_blank"> </a></p>
<div class="mceTemp"><a title="Bootcamp Fitness" href="http://www.bootcampfitness.com.au/" target="_blank"></a>
<dl id="attachment_31" class="wp-caption alignnone" style="width: 458px;"><a title="Bootcamp Fitness" href="http://www.bootcampfitness.com.au/" target="_blank"></a>
<dt class="wp-caption-dt"><a><img class="size-full wp-image-31" title="Bootcamp Fitness Branding &amp; Website" src="http://toastdesignblog.com.au/wp-content/uploads/2009/03/bootcamp_fitness_branding.jpg" alt="Bootcamp Fitness Branding &amp; Website" width="448" height="325" /></a></dt>
<dd class="wp-caption-dd">Bootcamp Fitness Branding &amp; Website</dd>
</dl>
</div>
]]></content:encoded>
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