We’ve made a new look for the GLC information flyer for 2009. Check it out.

GLC Flyer 2009
We’ve made a new look for the GLC information flyer for 2009. Check it out.

GLC Flyer 2009
Our creative brief was to design a brand and packaging, aimed at kids aged 4-10, for a brand new range of growing six-packs – One for vegies, the other for flowers.
The punnet inserts are lively and bright to gain attention of the product’s young target audience (and their parents) and featuring custom illustrated characters.

Packaging Design & Illustration - Homegrown Kidz Punnet Inserts
Here are some recent full page ads for Flower Power which ran in the Sun Herald and Sunday Telegraph newspapers in Sydney.

Autumn Carnival & Direct Low Prices - Full Page Ads
Packaging these kind of products presents two distinct and different challenges.
1) At the end of the day, poo is still poo and dirt is still dirt. To suggest otherwise is futile and dishonest.
2) The matter of recognition and distinction. These bags are often laid in piles, outdoors, dozens high, amid a slew of similar products, not displayed faceĀ first, but whichever way was most convenient to stack them. Ordinarily, they are also partially obscured by other products.
We addressed the challenge of providing optimum visibility and identification through strong application of colouring – most competing bags (and the previous designs for the SuperSoil Mulches, Mixes & Manures), mainly feature white coloured bags, with small amounts of washed out colour on parts of some of their faces.
The new designs are drowned in colour so that they can be spotted from a mile away and have recently been rolled out in landscaping and gardening centres around Sydney and Melbourne.
See below for before (+ environment) and after images.

SuperSoil Packaging Design - Rebrand

SuperSoil - Old Design + Environment
- Pyro