Packaging these kind of products presents two distinct and different challenges.
1) At the end of the day, poo is still poo and dirt is still dirt. To suggest otherwise is futile and dishonest.
2) The matter of recognition and distinction. These bags are often laid in piles, outdoors, dozens high, amid a slew of similar products, not displayed face first, but whichever way was most convenient to stack them. Ordinarily, they are also partially obscured by other products.
We addressed the challenge of providing optimum visibility and identification through strong application of colouring – most competing bags (and the previous designs for the SuperSoil Mulches, Mixes & Manures), mainly feature white coloured bags, with small amounts of washed out colour on parts of some of their faces.
The new designs are drowned in colour so that they can be spotted from a mile away and have recently been rolled out in landscaping and gardening centres around Sydney and Melbourne.
See below for before (+ environment) and after images.
SuperSoil Packaging Design - Rebrand
SuperSoil - Old Design + Environment
- Pyro