Toast Design Blog » Branding

Bookshop Travel

admin — Thu, 19 Apr 2012 02:15:01 +0000

Toast was approached by Bookshop Travel to design and develop a small user-friendly site that acts as a portfolio of travel tours sold online by BookShop Travel.

As a result of the launch of a new website, BookShop Travel’s director has seen a visible increase in the interest expressed in her tours, and is currently working to expand the tours on offer.

Jacaranda Wine Branding Updates

admin — Thu, 19 Apr 2012 00:15:58 +0000

We designed a wine label inspired by the elegance of a Jacaranda tree. It has both the sophistication of Europe and the elegance of Australia as a business gift to a corporate Chinese market.

Toast Design Updates! Branding & Rebranding.

admin — Mon, 02 Aug 2010 07:50:31 +0000

We have been busy the last few weeks as usual, one brand new (and happy) client – preview of that work will be shown soon! We have also done a complete re-brand of the Gardening Central and Gardenbook websites. These two online companies have been re-branded to appeal to a younger market, check out the processes we went through to achieve this result below:

Gardening Central Re-branding

Gardening Central Rebranding

Gardening Central eCommerce website redesign

Wayfinder identity.

admin — Tue, 29 Jun 2010 01:55:15 +0000

Wayfinders. You know, the terminals in big shopping centers that help you figure out where the hell you are or where you want to be going? Well, these guys make those life savers.

In creating this identity we wanted to produce a unique mark which represented what’s involved in finding your way – the journey.

We worked on integrating the initials of Design to Production into an abstraction of finding your way. Think of it as a top-down view of the path someone on foot takes to get to their destination.

We have used a single, unbroken line to illustrate that the Design to Production wayfinders will show you the most direct, simple path to your goal location.

Wayfinder Identity

Luxury Apartment Development Branding & Advertising

admin — Mon, 21 Jun 2010 05:47:05 +0000

We have recently launched a new branding & advertising strategy for an up coming luxury apartment development in Dolls Point aptly named Shore.

Toast were in charge of delivering a complete marketing strategy for this development. The package included photographic art direction, website design + SEO (coded in HTML/CSS/JS for optimal speed and styling), marketing collateral, small format advertising, and a short promotional video.

For more information on the naming, branding and advertising strategy case study for this luxury apartment development please click here.

If you would like more information on what Toast can do for your next building/housing/apartment development please visit our real estate marketing page.

Real Estate Advertising

admin — Mon, 31 May 2010 06:34:41 +0000

We have been getting a lot of attention because of our recent real estate advertising and marketing for a couple of fresh up and coming development projects around Sydney.

There is not too much I can say at the moment, but expect something big!

Architectural Glass & Aluminium Logo

admin — Mon, 22 Mar 2010 06:05:05 +0000

We’ve been very busy the last few months pumping out a lot of design work (stay tuned for some new packaging design additions), but for now check out some of our new corporate identity work:

Client: Dyna-Fix – Architectural Glass & Aluminium
Job: Evolutionary logo design + business card application (soon a new web design!)

Dynafix Rebranding

Happy New Year! Case Studies Roundup

admin — Mon, 11 Jan 2010 00:19:36 +0000

First of all Happy New Year! We hope you had a great holiday. As for Toast we are now working hard back at work after a much needed rest, to cap off the year we decided to have a little wrap up of last years work, so please check out our case studies below…

Listed are some various case studies on all aspects of our graphic design services.

Our packaging design case studies include:

We also have a new logo design case study, and some new corporate identity case studies:

And the last but not least! Our latest branding (rebranding) design case study:

Maxitan (Branding Case Study, Beauty Salon Melbourne)

Mens Fashion Corporate Identity

admin — Mon, 12 Oct 2009 02:53:52 +0000

We recently wrapped up a Corporate Identity for Bexter neckties, whose primary target demographic is 25-35 year old businessmen.

We wanted to convey a sense of style, fashion and quality while appealing to a youthful market and a purely typographic identity was the ultimate solution for the Bexter identity.

With a subtle counter in the B in the form of a tie, the identity is distinct, but aesthetically restrained.

Logotype

Mens Fashion Business Cards

Mens Fashion Branding

Corporate ID Rebrand – Maxi Beauty Salon

admin — Wed, 30 Sep 2009 04:48:32 +0000

We have recently finished the maxi rebranding which was a full rework of the previous logo, and business identity. Maxi is a local business located in Prahran, Victoria, specialising in eyebrows, beauty and tanning. It was Toast Design’s job to come up with a fresh, new and captivating logo and colour scheme to represent the business accurately.

Beauty Salon Branding