In creating this identity we wanted to produce a unique mark which represented what’s involved in finding your way – the journey.

We worked on integrating the initials of Design to Production into an abstraction of finding your way. Think of it as a top-down view of the path someone on foot takes to get to their destination.

We have used a single, unbroken line to illustrate that the Design to Production wayfinders will show you the most direct, simple path to your goal location.

Design to Production identity

Toast were in charge of delivering a complete marketing strategy for this development. The package included photographic art direction, website design + SEO (coded in HTML/CSS/JS for optimal speed and styling), marketing collateral, small format advertising, and a short promotional video.

For more information on the naming, branding and advertising strategy case study for this luxury apartment development please click here.

If you would like more information on what Toast can do for your next building/housing/apartment development please visit our real estate marketing page.

There is not too much I can say at the moment, but expect something big!

Client: Dyna-Fix – Architectural Glass & Aluminium
Job: Evolutionary logo design + business card application (soon a new web design!)

Dyna-Fix Business Card

Listed are some various case studies on all aspects of our graphic design services.

Our packaging design case studies include:

• Hadley’s Morning Roast (Coffee Packaging Case Study)
• Duramax Homeware (FMCG Homeware Packaging Case Study)

We also have a new logo design case study, and some new corporate identity case studies:

• Drift (Logo Design Case Study, Building Development)
• Gardening Central (Corporate Identity Case Study, Australian Gardening Supersite)
• Bexter (Corporate Identity Case Study, Men’s Fashion Brand)

And the last but not least! Our latest branding (rebranding) design case study:

• Maxitan (Branding Case Study, Beauty Salon Melbourne)

We wanted to convey a sense of style, fashion and quality while appealing to a youthful market and a purely typographic identity was the ultimate solution for the Bexter identity.

With a subtle counter in the B in the form of a tie, the identity is distinct, but aesthetically restrained.

Logotype (Corporate Identity)

Bexter Corporate Identity (Business Cards)

Bexter Corporate Identity (Stationery)

Toast were charged with the challenge of developing a strong and memorable identity for Bootcamp Fitness, including a comprehensive website. Check out the full website here: http://www.bootcampfitness.com.au/

What were the desired goals for Ray Hadley?
• Design a new coffee brand that was easily identifiable as Ray Hadley’s home brand.
• Target a specific market of coffee lovers and enthusiasts.
• Create an original organic look and feel in the packaging designs making it stand out from its competitors on supermarket shelves.
• New identity including Ray Hadley’s face that could be used on other new future products.

How did Toast achieve these results?
• Extensive competitor research in coffee packaging design and branding.
• Target market research, Toast identified what design elements created the most impact through interviewing a selection of coffee lovers. The results recorded were adapted into the designs.
• Product environment research. Once the design was in the final development stages, toast conducted further research into the coffee packaging environment and its competition which the product would be located on shelves with.
• By creating a Ray Hadley stamp of approval it enabled the logo to be used on future product packagings as well as give the organic presence that the client wanted.

Packaging Design - Hadley's Morning Roast Coffee

We’ve created this blog to showcase some of our work and keep everyone up-to-speed on the latest happenings in the Toast office.