Posts Tagged ‘Branding’
Sunday, January 10th, 2010
First of all Happy New Year! We hope you had a great holiday. As for Toast we are now working hard back at work after a much needed rest, to cap off the year we decided to have a little wrap up of last years work, so please check out our case studies below…
Listed are some various case studies on all aspects of our graphic design services.
Our packaging design case studies include:
We also have a new logo design case study, and some new corporate identity case studies:
And the last but not least! Our latest branding (rebranding) design case study:
Tags: Advertising, Advertisment, Branding, Case Studies, Case Study, Corporate ID, Corporate Identity, Design, Graphic Design, Identity, Logo, logo design, Mens Fashion Corporate Identity, Packaging, Packaging Design, Print Design, Rebranding, Sydney, Toast Design, Web Design, Website
Posted in Branding, Case Studies, Corporate Identity, Design Studies, FMCG - Fast Moving Consumer Goods, Graphic Design Services, News, Packaging Design, Rebranding | No Comments »
Sunday, October 11th, 2009
We recently wrapped up a Corporate Identity for Bexter neckties, whose primary target demographic is 25-35 year old businessmen.
We wanted to convey a sense of style, fashion and quality while appealing to a youthful market and a purely typographic identity was the ultimate solution for the Bexter identity.
With a subtle counter in the B in the form of a tie, the identity is distinct, but aesthetically restrained.

Logotype (Corporate Identity)

Bexter Corporate Identity (Business Cards)

Bexter Corporate Identity (Stationery)
Tags: Branding, Corporate ID, Corporate Identity, Logo, logo design, Logotype, Mens Fashion Corporate Identity, stationery, typographic, typographic logo, typography
Posted in Uncategorized | No Comments »
Tuesday, September 29th, 2009
We have recently finished the maxi rebranding which was a full rework of the previous logo, and business identity. Maxi is a local business located in Prahran, Victoria, specialising in eyebrows, beauty and tanning. It was Toast Design’s job to come up with a fresh, new and captivating logo and colour scheme to represent the business accurately.

Maxi Logo Rebrand
Tags: beauty salon, Branding, brochure design, business identity, colour scheme, Corporate ID, Graphic Design, Logo, Rebranding, typography
Posted in Branding, Corporate Identity, Print Design, Rebranding | No Comments »
Wednesday, March 18th, 2009
The Bootcamp Fitness training team in Sydney, are a dedicated bunch of fitness pros, driven by their shared passion to guide you to obtain optimum health and wellbeing.
Toast were charged with the challenge of developing a strong and memorable identity for Bootcamp Fitness, including a comprehensive website. Check out the full website here: http://www.bootcampfitness.com.au/

- Bootcamp Fitness Branding & Website
Tags: Ajax, Bootcamp, Branding, Fitness, Flash, Identity, Logo, Sydney, Web Design, Website
Posted in Branding, Corporate Identity, Web Design | No Comments »
Tuesday, March 17th, 2009
Roda Marketing approached Toast Design to design a brand for the voice of celebrity radio, Ray Hadley. Being the first product Ray Hadley had put his face on, the brand had to target a specific market of coffee lovers. Beginning with the Hadley stamp of approval, we wanted to create an organic presence for the brand that would continue through to the coffee packaging creation and eventually flow onto other products. The concept design of a stamp was created and communicated the right message in the packaging designs.
What were the desired goals for Ray Hadley?
• Design a new coffee brand that was easily identifiable as Ray Hadley’s home brand.
• Target a specific market of coffee lovers and enthusiasts.
• Create an original organic look and feel in the packaging designs making it stand out from its competitors on supermarket shelves.
• New identity including Ray Hadley’s face that could be used on other new future products.
How did Toast achieve these results?
• Extensive competitor research in coffee packaging design and branding.
• Target market research, Toast identified what design elements created the most impact through interviewing a selection of coffee lovers. The results recorded were adapted into the designs.
• Product environment research. Once the design was in the final development stages, toast conducted further research into the coffee packaging environment and its competition which the product would be located on shelves with.
• By creating a Ray Hadley stamp of approval it enabled the logo to be used on future product packagings as well as give the organic presence that the client wanted.

Packaging Design - Hadley's Morning Roast Coffee
Tags: Branding, Coffee, Coffee Packaging, Espresso, Market, Morning Roast, Packaging Design, Ray Hadley, Research, Target Audience
Posted in Branding, Packaging Design | No Comments »
Monday, March 16th, 2009
Toast Design are a Sydney based design agency who create graphic design solutions for print and web media, specialising in packaging design, retail design & branding.
We’ve created this blog to showcase some of our work and keep everyone up-to-speed on the latest happenings in the Toast office.
Tags: Branding, Graphic Design, Packaging Design, Surry Hills, Sydney, Toast Design
Posted in News | No Comments »