Toast Design Blog

Motion Design/Video Production.

admin — Thu, 26 Aug 2010 03:42:04 +0000

We’re currently in the midst of producing a few dozen cooking videos for Gardening Central featuring the likes of Tobie Puttock, Kylie Kwong, Costa & more.

The videos feature the recently re-branded Gardening Central identity which we also did.

The first is already live, many more to come very soon. Check it out below:

Desk space available.

admin — Thu, 12 Aug 2010 05:59:18 +0000

To any creatives in Sydney, we’ve got a desk space available in our Surry Hills studio. If anyone is interested, hit us up via info@toastdesign.com.au for more info/photos etc.

Retouched photos.

admin — Thu, 12 Aug 2010 05:27:01 +0000

We’ve got some new examples of photographic retouching up on our site to illustrate the magic we can do with Photoshop. Have a look: http://toastdesign.com.au/photo_retouching/professional_photo_retouching.html

Toast August eNewsletter

admin — Thu, 05 Aug 2010 00:52:17 +0000

Our latest issue of the Toasted graphic design newsletter has been released! The last month has rocketed by and we’ve been branding, rebranding, iPad AND iPhone developing, web designing, packaging designing, press-checking…the list goes on.

Check out the latest issue here OR Browse our previous issues here

Brand new YouTube Addition!

admin — Mon, 02 Aug 2010 07:52:24 +0000

We had a little fun messing around with a new brochure design for Shore Dolls Point Check out our new YouTube video below.

Toast Design Updates! Branding & Rebranding.

admin — Mon, 02 Aug 2010 07:50:31 +0000

We have been busy the last few weeks as usual, one brand new (and happy) client – preview of that work will be shown soon! We have also done a complete re-brand of the Gardening Central and Gardenbook websites. These two online companies have been re-branded to appeal to a younger market, check out the processes we went through to achieve this result below:

Gardening Central Re-branding

Gardening Central Rebranding

Gardening Central eCommerce website redesign

eNewsletter – Building results.

admin — Fri, 02 Jul 2010 00:29:21 +0000

We’ve finally had a chance to whip up our first ever eNewsletter, which features a peek at recently completed projects and and article written by our very own Pyro Vesten on the impending demise of flash with the advent of HTML5 + CSS.

Check it out here. If you want next issue, you can subscribe there too.

eNewsletter Design

Gardenbook Ad.

admin — Tue, 29 Jun 2010 05:39:16 +0000

We’re close to wrapping up another big project – Gardenbook, a social networking website site for Aussie gardeners.

In the lead up, Gardenbook have started promoting themselves in print and online, and this nifty little concept was whipped up by us for their most recent print and web campaign.

Gardenbook Ad

Wayfinder identity.

admin — Tue, 29 Jun 2010 01:55:15 +0000

Wayfinders. You know, the terminals in big shopping centers that help you figure out where the hell you are or where you want to be going? Well, these guys make those life savers.

In creating this identity we wanted to produce a unique mark which represented what’s involved in finding your way – the journey.

We worked on integrating the initials of Design to Production into an abstraction of finding your way. Think of it as a top-down view of the path someone on foot takes to get to their destination.

We have used a single, unbroken line to illustrate that the Design to Production wayfinders will show you the most direct, simple path to your goal location.

Wayfinder Identity

Candle branding + packaging.

admin — Tue, 29 Jun 2010 01:37:31 +0000

We almost forgot to post about the candle packaging/branding we completed a couple of months back.

Our brief was pretty simple – Rebrand and redesign in order to stand out from competitors on shelves regardless of what that involved.

So, looking at the rows of tacky blue boxes in the likes of Tek’s, Go-Lo, Hot Dollar etc (the main Point Of Sale for these guys), we decided we’d create the design you see below. We’re particularly proud of conceiving a method of integrating an element of our logo design in the box’s die cut, without the need to wrap the boxes in plastic. Yes, that means they sit on shelf like this without candles falling out. All it took was a little mathematics and physics does the rest.

We produced designs for a range of boxes for tealight candles, dinner candles, church candles and scented candles all conforming to the same concept.

Oh and we created a handful of pictograms for the boxes regarding safety and usage.

Candle Packaging Design