We’re close to wrapping up another big project – Gardenbook, a social networking website site for Aussie gardeners.
In the lead up, Gardenbook have started promoting themselves in print and online, and this nifty little concept was whipped up by us for their most recent print and web campaign.
Gardenbook Advertisment
We have recently launched a new branding & advertising strategy for an up coming luxury apartment development in Dolls Point aptly named Shore.
Toast were in charge of delivering a complete marketing strategy for this development. The package included photographic art direction, website design + SEO (coded in HTML/CSS/JS for optimal speed and styling), marketing collateral, small format advertising, and a short promotional video.
For more information on the naming, branding and advertising strategy case study for this luxury apartment development please click here.
If you would like more information on what Toast can do for your next building/housing/apartment development please visit our real estate marketing page.
We’ve been very busy the last few months pumping out a lot of design work (stay tuned for some new packaging design additions), but for now check out some of our new corporate identity work:
Client: Dyna-Fix – Architectural Glass & Aluminium
Job: Evolutionary logo design + business card application (soon a new web design!)
Dyna-Fix Business Card
Garden Lovers Club membership application form
Application forms have a tendency to come across as quite bland for one simple reason – clarity of information. There’s a fine line between form and function and it can be difficult to create a balance that looks nice, and is user-friendly. We’re quite happy with our latest application form for Flower Power’s Garden Lovers Club. Flower Power were great to work with and allowed us to create something that made everyone happy (including their data entry team).
Garden Lovers (who sign up to the club at an astonishing rate) appreciate all things flora, and we aimed to create a lively piece of design with blooms of foliage as key design elements, while maintaining a sensible hierarchy of information.
Garden Lovers Club membership application form
Business Cards with Metallic Ink and Spot Varnish
We recently rebranded J&B Build – a construction and development company. We just received their business cards from press, which we designed along with their new identity.
And for all the Graphic Designers out there who may be wondering how a Spot Varnish over Metallic Ink looks, we’ve done that on the front face of the cards. It adds a very subtle sheen, which jumps out when it hits light at the appropriate angle.
Business Cards with Metallic Ink and Spot Varnish
We have recently finished the maxi rebranding which was a full rework of the previous logo, and business identity. Maxi is a local business located in Prahran, Victoria, specialising in eyebrows, beauty and tanning. It was Toast Design’s job to come up with a fresh, new and captivating logo and colour scheme to represent the business accurately.
Maxi Logo Rebrand
We’ve been polishing jobs off left, right and centre in the last month. Here’s a look at a spring catalogue we were asked to design for the newly opened Mascot Flower Power Garden Centre in Sydney. It was to welcome in the season of Spring, and be branded quite differently to previous Flower Power print catalogues.
Toast are nearing completion of another branding project, for a Melbourne Beauty and Tanning Salon. We’ve rebranded – creating a purely typographic new identity, storefront signage, street signage and print collateral.
Looking forward to sharing this one in the not too distant future.
We could probably do with a trip to Melbourne to pretty-up..
We’ve made a new look for the GLC information flyer for 2009. Check it out.
GLC Flyer 2009
Here are some recent full page ads for Flower Power which ran in the Sun Herald and Sunday Telegraph newspapers in Sydney.
Autumn Carnival & Direct Low Prices - Full Page Ads