Archive for the ‘Packaging Design’ Category
Sunday, January 10th, 2010
First of all Happy New Year! We hope you had a great holiday. As for Toast we are now working hard back at work after a much needed rest, to cap off the year we decided to have a little wrap up of last years work, so please check out our case studies below…
Listed are some various case studies on all aspects of our graphic design services.
Our packaging design case studies include:
We also have a new logo design case study, and some new corporate identity case studies:
And the last but not least! Our latest branding (rebranding) design case study:
Tags: Advertising, Advertisment, Branding, Case Studies, Case Study, Corporate ID, Corporate Identity, Design, Graphic Design, Identity, Logo, logo design, Mens Fashion Corporate Identity, Packaging, Packaging Design, Print Design, Rebranding, Sydney, Toast Design, Web Design, Website
Posted in Branding, Case Studies, Corporate Identity, Design Studies, FMCG - Fast Moving Consumer Goods, Graphic Design Services, News, Packaging Design, Rebranding | No Comments »
Wednesday, August 19th, 2009
We’ve been flat out, with a shelf-full of packaging design jobs keeping us on our toes and on the coffee.
We’re pretty excited to be on the verge of launching an exciting new brand too. The project has involved the creation of a Corporate Identity, Packaging Designs, signage and more. Not much can be said about this mens fashion project yet, but as soon as we can we’ll be showing it off.
Tags: brand, Coffee, Corporate Identity, jobs, mens fashion, Packaging Design, packaging designs, signare
Posted in Branding, Corporate Identity, Packaging Design, Retail Signage | No Comments »
Thursday, July 9th, 2009
OAs part of the introductory promotion for Gardening Central’s press release, we’ve designed a creative layout for rectangular cardboard boxes to be sent out to several offices in the Sydney Metro area to accompany their first press release.
Included in these boxes are small office plants to accompany the up coming office plants article to be found in the lifestyle section of the Gardening Central website.
Tags: central, Design, gardening, introductory, office, plant, press, release, Sydney
Posted in News, Packaging Design | No Comments »
Tuesday, March 31st, 2009
The target audience: Well… can’t you tell?
The Time 2 Party Sparkling Fairy Wings set features fiber-optic lights in both of the wings and the wand, and we decided that the best way to convey this feature which is absent in the standard set (also a toast packaging design project), was to feature a metallic silver ink, bringing some sparkle to the packaging and reinforcing the luminous properties of the product.
Soon to be sparkling on a shelf near you.
Fairy Wings Packaging Design
Tags: 2, Fairy, Girls, Kids, Packaging Design, Party, Pink, Silver Pantone Ink, Sparkle, Time, Wand, Wings
Posted in Packaging Design | No Comments »
Tuesday, March 17th, 2009
Our creative brief was to design a brand and packaging, aimed at kids aged 4-10, for a brand new range of growing six-packs – One for vegies, the other for flowers.
The punnet inserts are lively and bright to gain attention of the product’s young target audience (and their parents) and featuring custom illustrated characters.
Packaging Design & Illustration - Homegrown Kidz Punnet Inserts
Tags: flower pack, Flower Power, Flowers, Fruits, homegrown, Illustration, Inserts, Packaging Design, Plants, Punnet Inserts, Vegetables
Posted in Branding, Illustration, Packaging Design | No Comments »
Tuesday, March 17th, 2009
Roda Marketing approached Toast Design to design a brand for the voice of celebrity radio, Ray Hadley. Being the first product Ray Hadley had put his face on, the brand had to target a specific market of coffee lovers. Beginning with the Hadley stamp of approval, we wanted to create an organic presence for the brand that would continue through to the coffee packaging creation and eventually flow onto other products. The concept design of a stamp was created and communicated the right message in the packaging designs.
What were the desired goals for Ray Hadley?
• Design a new coffee brand that was easily identifiable as Ray Hadley’s home brand.
• Target a specific market of coffee lovers and enthusiasts.
• Create an original organic look and feel in the packaging designs making it stand out from its competitors on supermarket shelves.
• New identity including Ray Hadley’s face that could be used on other new future products.
How did Toast achieve these results?
• Extensive competitor research in coffee packaging design and branding.
• Target market research, Toast identified what design elements created the most impact through interviewing a selection of coffee lovers. The results recorded were adapted into the designs.
• Product environment research. Once the design was in the final development stages, toast conducted further research into the coffee packaging environment and its competition which the product would be located on shelves with.
• By creating a Ray Hadley stamp of approval it enabled the logo to be used on future product packagings as well as give the organic presence that the client wanted.
Packaging Design - Hadley's Morning Roast Coffee
Tags: Branding, Coffee, Coffee Packaging, Espresso, Market, Morning Roast, Packaging Design, Ray Hadley, Research, Target Audience
Posted in Branding, Packaging Design | No Comments »
Tuesday, March 17th, 2009
When you are in the market for pebbles to use in garden landscaping, it is vital that you are able to see the product itself, and not just the packaging. In addition to opting for clear bags for the new SuperSoil range of Pebbles and Sands, we at Toast took the approach of focusing on the natural purity of the contents within the bags, selecting from an organic palette of Pantones for the labels. Below, the results.
Packaging - SuperSoil Sand & Pebbls Bags
Tags: Bag, Design, Label, Organic, Packaging, Pantone, Pebble, Sand, SuperSoil
Posted in Packaging Design | 1 Comment »
Tuesday, March 17th, 2009
Packaging these kind of products presents two distinct and different challenges.
1) At the end of the day, poo is still poo and dirt is still dirt. To suggest otherwise is futile and dishonest.
2) The matter of recognition and distinction. These bags are often laid in piles, outdoors, dozens high, amid a slew of similar products, not displayed face first, but whichever way was most convenient to stack them. Ordinarily, they are also partially obscured by other products.
We addressed the challenge of providing optimum visibility and identification through strong application of colouring – most competing bags (and the previous designs for the SuperSoil Mulches, Mixes & Manures), mainly feature white coloured bags, with small amounts of washed out colour on parts of some of their faces.
The new designs are drowned in colour so that they can be spotted from a mile away and have recently been rolled out in landscaping and gardening centres around Sydney and Melbourne.
See below for before (+ environment) and after images.
SuperSoil Packaging Design - Rebrand
SuperSoil - Old Design + Environment
- Pyro
Tags: Colour, Colouring, Flower Power, Manure, Mix, Mulch, Packaging, Packaging Design, Rebrand, SuperSoil, Visibility
Posted in Packaging Design, Rebranding | No Comments »