In creating this identity we wanted to produce a unique mark which represented what’s involved in finding your way – the journey.

We worked on integrating the initials of Design to Production into an abstraction of finding your way. Think of it as a top-down view of the path someone on foot takes to get to their destination.

We have used a single, unbroken line to illustrate that the Design to Production wayfinders will show you the most direct, simple path to your goal location.

Design to Production identity

Our brief was pretty simple – Rebrand and redesign in order to stand out from competitors on shelves regardless of what that involved.

So, looking at the rows of tacky blue boxes in the likes of Tek’s, Go-Lo, Hot Dollar etc (the main Point Of Sale for these guys), we decided we’d create the design you see below. We’re particularly proud of conceiving a method of integrating an element of our logo design in the box’s die cut, without the need to wrap the boxes in plastic. Yes, that means they sit on shelf like this without candles falling out. All it took was a little mathematics and physics does the rest.

We produced designs for a range of boxes for tealight candles, dinner candles, church candles and scented candles all conforming to the same concept.

Oh and we created a handful of pictograms for the boxes regarding safety and usage.

Candle Packaging Design

And our pictograms (sure, they’re no competition to the likes of Otl Aicher’s Olympic Gold, but still..):

Pictograms for candles

Toast were in charge of delivering a complete marketing strategy for this development. The package included photographic art direction, website design + SEO (coded in HTML/CSS/JS for optimal speed and styling), marketing collateral, small format advertising, and a short promotional video.

For more information on the naming, branding and advertising strategy case study for this luxury apartment development please click here.

If you would like more information on what Toast can do for your next building/housing/apartment development please visit our real estate marketing page.

Just a quick update about our new branding case study now live on the Toast Design Agency website!

Cheers,
Dan

Listed are some various case studies on all aspects of our graphic design services.

Our packaging design case studies include:

• Hadley’s Morning Roast (Coffee Packaging Case Study)
• Duramax Homeware (FMCG Homeware Packaging Case Study)

We also have a new logo design case study, and some new corporate identity case studies:

• Drift (Logo Design Case Study, Building Development)
• Gardening Central (Corporate Identity Case Study, Australian Gardening Supersite)
• Bexter (Corporate Identity Case Study, Men’s Fashion Brand)

And the last but not least! Our latest branding (rebranding) design case study:

• Maxitan (Branding Case Study, Beauty Salon Melbourne)

Business Cards with Metallic Ink and Spot Varnish

We recently rebranded J&B Build – a construction and development company. We just received their business cards from press, which we designed along with their new identity.

And for all the Graphic Designers out there who may be wondering how a Spot Varnish over Metallic Ink looks, we’ve done that on the front face of the cards. It adds a very subtle sheen, which jumps out when it hits light at the appropriate angle.

Business Cards with Metallic Ink and Spot Varnish

Looking forward to sharing this one in the not too distant future.

We could probably do with a trip to Melbourne to pretty-up..

We’re pretty excited to be on the verge of launching an exciting new brand too. The project has involved the creation of a Corporate Identity, Packaging Designs, signage and more. Not much can be said about this mens fashion project yet, but as soon as we can we’ll be showing it off.

Toast were responsible for the website design & development, construction of a comprehensive identity style guide, corporate identities for each website, creating promotional videos, branding the entire network & more.

Gardenbook Website

Gardening Central Branding

Gardening Central Website