Toast Design Blog » Branding

Design to Production Update

admin — Thu, 19 Apr 2012 02:41:00 +0000

Upon their foundation, DP asked Toast to create a strong and simple identity to reflect the fact that they handle the industrial design process from concept to installation, and represent their projects with a website. Defined Developments has successfully integrated itself in the industry and continues to work nationally with high-end clients, using their website as a point of contact to generate new business.

Sammut Developments

admin — Thu, 19 Apr 2012 02:17:57 +0000

We face two key challenges with each branding project. We must embody the essence of the development – its location, architecture, finishes, style and also create something with a timelessness to it – an identity that will remain relevant as long as the building stands.

With dozens of awards and a reputation as THE luxury apartment developer in Sydney’s Shire, Sammut Developments have built a business on good design. Sophisticated architecture, modern fittings and scrupulous attention to detail have collectively contributed to a stratospherically successful series of developments which we’ve branded and promoted over the past half-decade.

Sunfield Packaging Design

admin — Thu, 19 Apr 2012 01:57:51 +0000

Toast redesigned a high quality brand that would give Sunfield an edge in a crowded and aesthetically competitive bake-goods market, with a complete repackaging.

Toast developed a combination colour palette of black on white, complimented by a vivid Sunfield yellow and instantly had the foundation of a strong aesthetic and recognisable identity.

Olivanica Product Update

admin — Thu, 19 Apr 2012 01:49:14 +0000

ince our repackaging of Olivanica, the oil has taken out a handful of medals, including Silver & Bronze at the Sydney Royal Fine Food Show 2011 and been distributed for sale to several independent food markets.

Since our repackaging of Olivanica, the oil has taken out a handful of medals, including Silver & Bronze at the Sydney Royal Fine Food Show 2011 and been distributed for sale to several independent food markets.

New Grandpa’s Dairy Packaging

admin — Thu, 19 Apr 2012 01:41:57 +0000

With products already on shelf in close to 200 independent stores throughout Australia, Grandpa’s Dairy had developed a reputation among the Lebanese market for it’s quality and value. Our aim was to expand this reputation to the non-Lebanese market, and turn Grandpa’s Dairy into an internationally recognizable brand.

With a modern and vibrant aesthetic, we developed powerful branding with an affordable look, that was easily adaptable to their extensive range of products.

Jacaranda Wine Branding Updates

admin — Thu, 19 Apr 2012 00:15:58 +0000

We designed a wine label inspired by the elegance of a Jacaranda tree. It has both the sophistication of Europe and the elegance of Australia as a business gift to a corporate Chinese market.

Gardening Central re-branding in action.

admin — Thu, 09 Sep 2010 05:57:43 +0000

We thought we’d post this photo, shot from the crowd at Sydney’s Organic Expo while our crew filmed celebrity chef Tobie Puttock whipping up a storm for the crowd. It features the recently re-branded Gardening Central ID which we completed in August.

Gardening Central branding on tshirt

Toast August eNewsletter

admin — Thu, 05 Aug 2010 00:52:17 +0000

Our latest issue of the Toasted graphic design newsletter has been released! The last month has rocketed by and we’ve been branding, rebranding, iPad AND iPhone developing, web designing, packaging designing, press-checking…the list goes on.

Check out the latest issue here OR Browse our previous issues here

Toast Design Updates! Branding & Rebranding.

admin — Mon, 02 Aug 2010 07:50:31 +0000

We have been busy the last few weeks as usual, one brand new (and happy) client – preview of that work will be shown soon! We have also done a complete re-brand of the Gardening Central and Gardenbook websites. These two online companies have been re-branded to appeal to a younger market, check out the processes we went through to achieve this result below:

Gardening Central Re-branding

Gardening Central Rebranding

Gardening Central eCommerce website redesign

Wayfinder identity.

admin — Tue, 29 Jun 2010 01:55:15 +0000

Wayfinders. You know, the terminals in big shopping centers that help you figure out where the hell you are or where you want to be going? Well, these guys make those life savers.

In creating this identity we wanted to produce a unique mark which represented what’s involved in finding your way – the journey.

We worked on integrating the initials of Design to Production into an abstraction of finding your way. Think of it as a top-down view of the path someone on foot takes to get to their destination.

We have used a single, unbroken line to illustrate that the Design to Production wayfinders will show you the most direct, simple path to your goal location.

Wayfinder Identity