Archive for the ‘Branding’ Category
Sunday, January 10th, 2010
First of all Happy New Year! We hope you had a great holiday. As for Toast we are now working hard back at work after a much needed rest, to cap off the year we decided to have a little wrap up of last years work, so please check out our case studies below…
Listed are some various case studies on all aspects of our graphic design services.
Our packaging design case studies include:
We also have a new logo design case study, and some new corporate identity case studies:
And the last but not least! Our latest branding (rebranding) design case study:
Tags: Advertising, Advertisment, Branding, Case Studies, Case Study, Corporate ID, Corporate Identity, Design, Graphic Design, Identity, Logo, logo design, Mens Fashion Corporate Identity, Packaging, Packaging Design, Print Design, Rebranding, Sydney, Toast Design, Web Design, Website
Posted in Branding, Case Studies, Corporate Identity, Design Studies, FMCG - Fast Moving Consumer Goods, Graphic Design Services, News, Packaging Design, Rebranding | No Comments »
Sunday, December 20th, 2009

Business Cards with Metallic Ink and Spot Varnish
We recently rebranded J&B Build – a construction and development company. We just received their business cards from press, which we designed along with their new identity.
And for all the Graphic Designers out there who may be wondering how a Spot Varnish over Metallic Ink looks, we’ve done that on the front face of the cards. It adds a very subtle sheen, which jumps out when it hits light at the appropriate angle.

Business Cards with Metallic Ink and Spot Varnish
Tags: Business Cards, metallic ink, metallic silver, metallic silver ink, Pantone Silver, Rebranding, Spot Ink, Spot UV, Spot Varnish, spot varnish over metallic ink
Posted in Branding, Print Design, Rebranding | No Comments »
Tuesday, September 29th, 2009
We have recently finished the maxi rebranding which was a full rework of the previous logo, and business identity. Maxi is a local business located in Prahran, Victoria, specialising in eyebrows, beauty and tanning. It was Toast Design’s job to come up with a fresh, new and captivating logo and colour scheme to represent the business accurately.

Maxi Logo Rebrand
Tags: beauty salon, Branding, brochure design, business identity, colour scheme, Corporate ID, Graphic Design, Logo, Rebranding, typography
Posted in Branding, Corporate Identity, Print Design, Rebranding | No Comments »
Wednesday, August 19th, 2009
Toast are nearing completion of another branding project, for a Melbourne Beauty and Tanning Salon. We’ve rebranded – creating a purely typographic new identity, storefront signage, street signage and print collateral.
Looking forward to sharing this one in the not too distant future.
We could probably do with a trip to Melbourne to pretty-up..
Tags: branding project, Identity, melbourne beauty and tanning salon, new identity, print collateral, rebranded, storefront signage, street signage, typographic
Posted in Branding, Corporate Identity, Print Design, Rebranding, Retail Signage | No Comments »
Wednesday, August 19th, 2009
We’ve been flat out, with a shelf-full of packaging design jobs keeping us on our toes and on the coffee.
We’re pretty excited to be on the verge of launching an exciting new brand too. The project has involved the creation of a Corporate Identity, Packaging Designs, signage and more. Not much can be said about this mens fashion project yet, but as soon as we can we’ll be showing it off.
Tags: brand, Coffee, Corporate Identity, jobs, mens fashion, Packaging Design, packaging designs, signare
Posted in Branding, Corporate Identity, Packaging Design, Retail Signage | No Comments »
Wednesday, March 18th, 2009
Soon to be launched, Australia’s Gardening Central online network consists of several sibling websites including: Gardening Central, Gardenbook (a social networking platform for gardeners), Garden Bargains, Gardening Directory & Garden Chef.
Toast were responsible for the website design & development, construction of a comprehensive identity style guide, corporate identities for each website, creating promotional videos, branding the entire network & more.

Gardenbook Website

Gardening Central Branding

Gardening Central Website
Tags: Corporate ID, Corporate Identity, Garden Bargains, Garden Shopper, Gardenbook, Gardenchef, Gardening Central, Gardening Directory, Logo, Social Networking, Web Design, Web Development
Posted in Branding, Corporate Identity, Web Design | No Comments »
Wednesday, March 18th, 2009
The Bootcamp Fitness training team in Sydney, are a dedicated bunch of fitness pros, driven by their shared passion to guide you to obtain optimum health and wellbeing.
Toast were charged with the challenge of developing a strong and memorable identity for Bootcamp Fitness, including a comprehensive website. Check out the full website here: http://www.bootcampfitness.com.au/

- Bootcamp Fitness Branding & Website
Tags: Ajax, Bootcamp, Branding, Fitness, Flash, Identity, Logo, Sydney, Web Design, Website
Posted in Branding, Corporate Identity, Web Design | No Comments »
Tuesday, March 17th, 2009
Our creative brief was to design a brand and packaging, aimed at kids aged 4-10, for a brand new range of growing six-packs – One for vegies, the other for flowers.
The punnet inserts are lively and bright to gain attention of the product’s young target audience (and their parents) and featuring custom illustrated characters.

Packaging Design & Illustration - Homegrown Kidz Punnet Inserts
Tags: flower pack, Flower Power, Flowers, Fruits, homegrown, Illustration, Inserts, Packaging Design, Plants, Punnet Inserts, Vegetables
Posted in Branding, Illustration, Packaging Design | No Comments »
Tuesday, March 17th, 2009
Roda Marketing approached Toast Design to design a brand for the voice of celebrity radio, Ray Hadley. Being the first product Ray Hadley had put his face on, the brand had to target a specific market of coffee lovers. Beginning with the Hadley stamp of approval, we wanted to create an organic presence for the brand that would continue through to the coffee packaging creation and eventually flow onto other products. The concept design of a stamp was created and communicated the right message in the packaging designs.
What were the desired goals for Ray Hadley?
• Design a new coffee brand that was easily identifiable as Ray Hadley’s home brand.
• Target a specific market of coffee lovers and enthusiasts.
• Create an original organic look and feel in the packaging designs making it stand out from its competitors on supermarket shelves.
• New identity including Ray Hadley’s face that could be used on other new future products.
How did Toast achieve these results?
• Extensive competitor research in coffee packaging design and branding.
• Target market research, Toast identified what design elements created the most impact through interviewing a selection of coffee lovers. The results recorded were adapted into the designs.
• Product environment research. Once the design was in the final development stages, toast conducted further research into the coffee packaging environment and its competition which the product would be located on shelves with.
• By creating a Ray Hadley stamp of approval it enabled the logo to be used on future product packagings as well as give the organic presence that the client wanted.

Packaging Design - Hadley's Morning Roast Coffee
Tags: Branding, Coffee, Coffee Packaging, Espresso, Market, Morning Roast, Packaging Design, Ray Hadley, Research, Target Audience
Posted in Branding, Packaging Design | No Comments »