Candle branding + packaging.

We almost forgot to post about the candle packaging/branding we completed a couple of months back.

Our brief was pretty simple – Rebrand and redesign in order to stand out from competitors on shelves regardless of what that involved.

So, looking at the rows of tacky blue boxes in the likes of Tek’s, Go-Lo, Hot Dollar etc (the main Point Of Sale for these guys), we decided we’d create the design you see below. We’re particularly proud of conceiving a method of integrating an element of our logo design in the box’s die cut, without the need to wrap the boxes in plastic. Yes, that means they sit on shelf like this without candles falling out. All it took was a little mathematics and physics does the rest.

We produced designs for a range of boxes for tealight candles, dinner candles, church candles and scented candles all conforming to the same concept.

Oh and we created a handful of pictograms for the boxes regarding safety and usage.

Candle Packaging Design